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| Search Engine Optimization |
Search engine optimization (SEO), also called natural or organic search engine optimization, refers to the on-page and site-wide improvements that can improve your rankings in search engines like Google, Yahoo!, and MSN.
Regardless of the work performed, every SEO project begins with extensive keyword research. Using the most reliable tools available, FoundEffect analyzes your industry, your competitiors, and the habits of web users worldwide to determine an actionable set of specific keywords that your site should incorporate into its SEO campaign. An FoundEffect search engine optimization project may include any or all of the following services:
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- Optimization of Title tags on your web pages.
The title tag of your web page is arguably the most important on-page element, especially in search engines like Yahoo! and MSN that give more weight to on-page optimization factors. Based on our keyword analysis, we will assign keyword-rich, actionable titles to each of your pages.
- Drafting / rewriting of meta description tags on your web pages.
- Drafting, revisions to meta keyword tags on your pages.
- Rewriting of dynamic site URLs to search-engine-friendly alternatives.
A URL like http://www.yoursite.com/stuff.asp?prod=FF3432&cat=3021 could be vastly improved by making the same content available at this address: http://www.yoursite.com/products/food/FF3432-3021/. When search engine spiders encounter long, messy URLS, there is a chance they might not continue indexing all of your pages. Furthermore, friendly URLS make browsing your site easier for your users. This can dramatically improve conversion rates. Note: The rewriting of URLS is a NON-INTRUSIVE process. Even though the results can be tremendous, no changes need to be made to your existing database/shopping cart/ e-commerce application.
- Addition of alt, title, and 508 accessibility tags where appropriate.
- Optimization of filenames, including HTML, JavaScript, and CSS.
- Professional CSS (Cascading Style Sheets) design to improve content stacking order of your site, as well as decrease the overall file size of your web pages.
- Original copywriting and construction of user-centered content pages.
Contrary to popular belief, an SEO-constructed content page is NOT a dime a dozen. Our content pages will not only rank well in major search engines, but once a user arrives we will direct them to where YOU want them to go-- increasing your conversion rate and customer retention. We focus not only on search engine rich copy, but also on page layout and design to grab users and keep them at your site.
- Construction of complete, search engine friendly site maps.
Site maps are especially important for larger sites, as search engines will often ignore pages it believes are similar to ones that are already indexed. By building an optimized, keyword-rich site map, you will give Google, Yahoo!, and MSN a guide for indexing more of your site.
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